The Challenge
When Sunshine State Movers came to us in early 2024, they were struggling. Despite being in business for 8 years, they couldn't break past $400,000 in annual revenue. The owner, Mike, was frustrated—he knew his team provided excellent service, but he couldn't seem to get enough customers through the door.
Their situation:- Annual revenue: $387,000
- Monthly ad spend: $3,500 (mostly wasted)
- Cost per lead: $185
- Booking rate: 18%
- Average job value: $850
- Zero organic rankings
Mike had tried working with two different marketing agencies before. Both promised the moon and delivered nothing but excuses.
Our Approach
#Phase 1: The Audit (Week 1-2)
We started with a comprehensive audit of their existing marketing:
Google Ads Issues Found:
- Broad match keywords bleeding budget
- No negative keyword list
- Landing page was their homepage
- No conversion tracking
- Running ads 24/7 with no scheduling
SEO Issues Found:
- Google Business Profile 40% incomplete
- 12 reviews (3.8 average)
- No location pages
- Website not mobile-optimized
- Zero backlinks from local sources
The Good News:
Mike's team had an incredible 94% satisfaction rate based on their follow-up surveys. They had the service quality—they just needed the visibility.
#Phase 2: Foundation Building (Month 1)
Google Ads Overhaul:
- Rebuilt campaigns from scratch
- Created location-specific ad groups
- Built comprehensive negative keyword list
- Designed dedicated landing pages for each service
- Implemented proper conversion tracking
- Set up call tracking
Google Business Profile:
- Completed 100% of profile
- Added 50+ photos
- Implemented review generation system
- Started weekly Google Posts
Website Updates:
- New mobile-responsive design
- Created 12 location-specific pages
- Added schema markup
- Improved page speed to under 2 seconds
#Phase 3: Scaling (Months 2-6)
With the foundation in place, we started scaling:
Month 2:
- Increased ad spend to $5,000
- Launched Local Services Ads
- Reviews climbed to 35 (4.4 average)
- Cost per lead dropped to $78
Month 3:
- Added Meta Ads for retargeting
- Organic traffic up 120%
- Cost per lead: $62
- First page rankings for 3 keywords
Month 4:
- Reviews hit 60 (4.6 average)
- Ranking #2 for "[city] movers"
- Booking rate improved to 28%
- Added second truck to fleet
Month 5-6:
- Full Google Ads optimization
- #1 ranking for 8 target keywords
- Reviews at 95 (4.7 average)
- Cost per lead stabilized at $45
#Phase 4: Market Domination (Months 7-12)
Expanded Service Area:
- Created campaigns for 5 additional cities
- Built location pages for each
- Targeted 40+ new keywords
Diversified Traffic Sources:
- Facebook lead generation campaigns
- Instagram brand awareness
- YouTube video testimonials
- Email nurture sequences
Increased Average Job Value:
- Upsell training for sales team
- Package pricing implementation
- Premium service tier introduction
The Results
After 12 months, here's where Sunshine State Movers stands:
Metric Before After Change |
|--------|--------|-------|--------|
Annual Revenue $387,000 $2,300,000 +494% |
Monthly Leads 45 280 +522% |
Cost Per Lead $185 $42 -77% |
Booking Rate 18% 34% +89% |
Avg Job Value $850 $1,200 +41% |
Google Reviews 12 187 +1,458% |
Organic Rankings 0 23 (page 1) — |
Fleet Size 2 trucks 6 trucks +200% |
Team Size 5 people 18 people
Key Takeaways
#1. Foundation First
We spent the first month building proper infrastructure before scaling spend. This patience paid off exponentially.
#2. Multi-Channel Approach
No single channel drove these results. It was the combination of Google Ads, LSA, SEO, and Meta Ads working together.
#3. Reviews Matter More Than You Think
Going from 12 to 187 reviews didn't just help SEO—it increased booking rates because prospects trusted the company more.
#4. Tracking Everything
Proper conversion tracking let us double down on what worked and eliminate what didn't. Data drove every decision.
#5. Quality Service is the Foundation
All the marketing in the world won't save a company with poor service. Mike's team delivered exceptional moves, which made marketing exponentially easier.
What Mike Says
> "I was skeptical after being burned twice before. But Brian and Vincent are different. They actually came from the moving industry—they understand our challenges. In 12 months, they completely transformed my business. I went from working IN my business to working ON my business. We're on track to hit $3M this year."
>
> — Mike R., Owner, Sunshine State Movers
Could This Be You?
Every moving company's situation is different, but the principles remain the same:
- Build a solid marketing foundation
- Track everything
- Optimize relentlessly
- Scale what works
We've replicated these results for dozens of moving companies across the country. Some see faster results, some take a bit longer—but the trajectory is always upward when you execute the fundamentals consistently.
Ready to write your own success story?
[Schedule a free strategy call](/schedule) and let's discuss how we can help transform your moving company.
Mike had tried working with two different marketing agencies before. Both promised the moon and delivered nothing but excuses.
Our Approach
#Phase 1: The Audit (Week 1-2)
We started with a comprehensive audit of their existing marketing:
Google Ads Issues Found:
We started with a comprehensive audit of their existing marketing:
Google Ads Issues Found:
SEO Issues Found:
The Good News:
Mike's team had an incredible 94% satisfaction rate based on their follow-up surveys. They had the service quality—they just needed the visibility.
#
Phase 2: Foundation Building (Month 1)
Google Ads Overhaul:
Google Business Profile:
Website Updates:
#
Phase 3: Scaling (Months 2-6)
With the foundation in place, we started scaling:
Month 2:
Month 3:
Month 4:
Month 5-6:
#
Phase 4: Market Domination (Months 7-12)
Expanded Service Area:
Diversified Traffic Sources:
Increased Average Job Value:
The Results
After 12 months, here's where Sunshine State Movers stands:
Metric Before After Change |
|--------|--------|-------|--------|
Annual Revenue $387,000 $2,300,000 +494% |
Monthly Leads 45 280 +522% |
Cost Per Lead $185 $42 -77% |
Booking Rate 18% 34% +89% |
Avg Job Value $850 $1,200 +41% |
Google Reviews 12 187 +1,458% |
Organic Rankings 0 23 (page 1) — |
Fleet Size 2 trucks 6 trucks +200% |
Team Size 5 people 18 people
Key Takeaways
#1. Foundation First
We spent the first month building proper infrastructure before scaling spend. This patience paid off exponentially.
#2. Multi-Channel Approach
No single channel drove these results. It was the combination of Google Ads, LSA, SEO, and Meta Ads working together.
#3. Reviews Matter More Than You Think
Going from 12 to 187 reviews didn't just help SEO—it increased booking rates because prospects trusted the company more.
#4. Tracking Everything
Proper conversion tracking let us double down on what worked and eliminate what didn't. Data drove every decision.
#5. Quality Service is the Foundation
All the marketing in the world won't save a company with poor service. Mike's team delivered exceptional moves, which made marketing exponentially easier.
What Mike Says
> "I was skeptical after being burned twice before. But Brian and Vincent are different. They actually came from the moving industry—they understand our challenges. In 12 months, they completely transformed my business. I went from working IN my business to working ON my business. We're on track to hit $3M this year."
>
> — Mike R., Owner, Sunshine State Movers
Could This Be You?
Every moving company's situation is different, but the principles remain the same:
|--------|--------|-------|--------|
#
1. Foundation First
We spent the first month building proper infrastructure before scaling spend. This patience paid off exponentially.
#2. Multi-Channel Approach
No single channel drove these results. It was the combination of Google Ads, LSA, SEO, and Meta Ads working together.
#3. Reviews Matter More Than You Think
Going from 12 to 187 reviews didn't just help SEO—it increased booking rates because prospects trusted the company more.
#4. Tracking Everything
Proper conversion tracking let us double down on what worked and eliminate what didn't. Data drove every decision.
#5. Quality Service is the Foundation
All the marketing in the world won't save a company with poor service. Mike's team delivered exceptional moves, which made marketing exponentially easier.
What Mike Says
> "I was skeptical after being burned twice before. But Brian and Vincent are different. They actually came from the moving industry—they understand our challenges. In 12 months, they completely transformed my business. I went from working IN my business to working ON my business. We're on track to hit $3M this year."
>
> — Mike R., Owner, Sunshine State Movers
Could This Be You?
Every moving company's situation is different, but the principles remain the same:
No single channel drove these results. It was the combination of Google Ads, LSA, SEO, and Meta Ads working together.
#
3. Reviews Matter More Than You Think
Going from 12 to 187 reviews didn't just help SEO—it increased booking rates because prospects trusted the company more.
#4. Tracking Everything
Proper conversion tracking let us double down on what worked and eliminate what didn't. Data drove every decision.
#5. Quality Service is the Foundation
All the marketing in the world won't save a company with poor service. Mike's team delivered exceptional moves, which made marketing exponentially easier.
What Mike Says
> "I was skeptical after being burned twice before. But Brian and Vincent are different. They actually came from the moving industry—they understand our challenges. In 12 months, they completely transformed my business. I went from working IN my business to working ON my business. We're on track to hit $3M this year."
>
> — Mike R., Owner, Sunshine State Movers
Could This Be You?
Every moving company's situation is different, but the principles remain the same:
Proper conversion tracking let us double down on what worked and eliminate what didn't. Data drove every decision.
#
5. Quality Service is the Foundation
All the marketing in the world won't save a company with poor service. Mike's team delivered exceptional moves, which made marketing exponentially easier.
What Mike Says
> "I was skeptical after being burned twice before. But Brian and Vincent are different. They actually came from the moving industry—they understand our challenges. In 12 months, they completely transformed my business. I went from working IN my business to working ON my business. We're on track to hit $3M this year."
>
> — Mike R., Owner, Sunshine State Movers
Could This Be You?
Every moving company's situation is different, but the principles remain the same:
> "I was skeptical after being burned twice before. But Brian and Vincent are different. They actually came from the moving industry—they understand our challenges. In 12 months, they completely transformed my business. I went from working IN my business to working ON my business. We're on track to hit $3M this year."
>
> — Mike R., Owner, Sunshine State Movers