Heavy Lifting Marketing
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Marketing Insights for Moving Companies

Expert strategies, tips, and case studies to help you grow your moving business. Written by movers, for movers.

Why Cheap Movers Lose and How to Stop Competing on PricePodcast

Why Cheap Movers Lose and How to Stop Competing on Price

Jeremy Thompson built Swift Moves to 650 five-star reviews over 10 years without racing to the bottom on price. Here's why competing on anything other than quality is a losing strategy.

Brian Moulton18 min read
April 10, 2026Read More
From Felon to Founder: How Justin Perez Built Perez Moving Co. From Rock BottomPodcast

From Felon to Founder: How Justin Perez Built Perez Moving Co. From Rock Bottom

Justin Perez got out of prison on April Fools' Day 2020 with a felony record and less than $10k. Four years later he's one of the top-rated movers in his market. Here's how.

Brian Moulton16 min read
April 3, 2026Read More
How John Farrell Built a $200k/Mo Moving Empire at 21Podcast

How John Farrell Built a $200k/Mo Moving Empire at 21

John Farrell went from $100k his first year (in high school) to $2M in year four. Here's exactly what he did, what he got wrong, and how he's doing it again in Austin.

Brian Moulton15 min read
March 27, 2026Read More
If You've Never Had a Customer Book a Second Move, Please Watch ThisPodcast

If You've Never Had a Customer Book a Second Move, Please Watch This

Most moving company owners think repeat customers are a myth. Fernando Levario of Pro Movers of Cape Coral proves otherwise. 16% of his active clients have booked again, and that number only grows.

Brian Moulton12 min read
March 13, 2026Read More
How to Win Commercial Moving Contracts (Even If You're Just Starting Out)Case Study

How to Win Commercial Moving Contracts (Even If You're Just Starting Out)

Marvin Williams built a 6-truck moving company without a big ad budget. Here's exactly how he landed his first commercial contract and scaled to 100+ five-star reviews.

Vincent Moulton10 min read
March 20, 2026Read More
Your Customers Are Asking ChatGPT for Moving Recommendations. Are You Showing Up?SEO & Marketing

Your Customers Are Asking ChatGPT for Moving Recommendations. Are You Showing Up?

72% of ChatGPT subscribers replaced Google as their homepage. Is your moving company visible in AI search? Learn how to show up in both Google and ChatGPT.

Brian Moulton8 min read
January 24, 2025Read More
10 Google Ads Mistakes Moving Companies Make (And How to Fix Them)Google Ads

10 Google Ads Mistakes Moving Companies Make (And How to Fix Them)

Are you wasting money on Google Ads? Learn the most common pitfalls that moving company owners fall into and discover proven strategies to maximize your ROI.

Brian Moulton8 min read
January 10, 2026Read More
The Ultimate Guide to Local SEO for Moving CompaniesSEO

The Ultimate Guide to Local SEO for Moving Companies

Dominate your local market with these proven SEO strategies specifically designed for moving companies. From Google Business Profile optimization to local citations.

Vincent Moulton12 min read
January 5, 2026Read More
How We Generated $2.3M in Revenue for a Single Moving CompanyCase Study

How We Generated $2.3M in Revenue for a Single Moving Company

A deep dive case study into how we transformed a struggling moving company into a market leader using our comprehensive digital marketing strategy.

Brian Moulton10 min read
December 28, 2025Read More
Facebook Ads vs Google Ads: Which is Better for Movers?Meta Ads

Facebook Ads vs Google Ads: Which is Better for Movers?

We break down the pros and cons of each platform and show you exactly when to use Facebook Ads versus Google Ads for your moving company.

Vincent Moulton9 min read
December 20, 2025Read More
5 Ways to Reduce Your Cost Per Lead by 50%Strategy

5 Ways to Reduce Your Cost Per Lead by 50%

Practical, actionable strategies that you can implement today to dramatically reduce your advertising costs while maintaining lead quality.

Brian Moulton7 min read
December 15, 2025Read More
Why Most Moving Company Websites Don't Convert (And How to Fix Yours)Conversion

Why Most Moving Company Websites Don't Convert (And How to Fix Yours)

Your website could be costing you thousands in lost leads. Learn the key elements that turn visitors into customers.

Vincent Moulton11 min read
December 10, 2025Read More

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